January 03, 2012 - Nips and Tucks Under The Tree

Trends show Tampa Bay is investing in the ‘gift of youth’ for close friends and family this holiday season

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Tampa, Fl. – Let’s face it. Giving and receiving holiday gifts can be a daunting task. From fighting mall crowds to finding the perfect gift to faking enthusiasm for that less than appealing new sweater, we don’t always get (or give) a gift that’s truly wanted or needed. The good news is that giving our loved ones a gift that makes them look and feel better has become an increasingly popular choice in the Tampa Bay area.  

It’s facial cosmetic surgery.nips and tucks

Facial cosmetic surgery is on the rise throughout Tampa Bay and with it, comes the chance that procedures will be given as gifts. “Our patient base and procedure demand has increased exponentially over the last few years,” says Dr. Richard Castellano, a Double Board Certified Facial Plastic Surgeon and founder of the popular Image Lift procedure, “and patient feedback tells us what they really want this holiday season, and for any occasion, is to look and feel their best!”More people are turning to trimming their turkey necks and tackling those sagging jowls to gain confidence and live their best lives. This trend is emerging among those indicating to friends and family that they want a bit of a lift – a lift in their appearance, that is.

 “It’s an interesting trend,” explains Dr. Castellano. “Close friends and family members who know their loved one is considering a face-lift or fillers to freshen their appearance are purchasing procedures and gift vouchers instead of buying multiple small gifts as they normally would.”  

And it’s happening all over the country.  According to a recent study by the American Society for Aesthetic Plastic Surgery, 67% of Americans claim that they would not be embarrassed if their friends and families knew they had or wanted to have plastic surgery. “As plastic surgery becomes more socially acceptable, giving the gift of youth has become a very popular idea,” says Dr. Castellano.  

With nearly 10 million cosmetic surgical and non-surgical procedures performed last year – and even more expected in 2012, it makes sense that it would become a popular gift item.   

“We typically see a increase in traffic and demand for nips and tucks over the Christmas period as patients use the holidays to recover from treatments. It’s important to note that cosmetic procedures or gift cards should not be purchased unless your loved one has openly expressed an interest,” says Dr. Castellano.  “Purchasing a facelift for your wife who hasn’t talked about refreshing her appearance won’t win you any points around holiday time. And every person may not be a candidate for surgery, so the best idea is to gift a consultation or voucher that can also be redeemed for non-surgical procedures or other skin-care products.”  

Due to the growing popularity of facial rejuvenation as a gift idea, Image Lift will be participating in a first-of-its-kind Black Friday event offering fillers and other products buy-one-get-one free, which offers thousands of dollars in potential savings.  “We want to pass along an incredible savings to our patients and what better time than to join the Black Friday holiday kick-off?,” asks Dr. Castellano.  “As long as facial cosmetic gift-giving is done thoughtfully and responsibly, it can be a fun and exciting present to unwrap!”  

To interview Dr. Castellano about holiday plastic surgery gift giving, please contact Kelly Diedring Harris at (727) 744-9894 or KellyDH@IdeaWorksCreate.com. 

*Dr. Castellano is happy to perform live in-studio demonstrations and you are invited to photograph or video live procedures and interview Image Lift patients.* 

Dr. Richard Castellano

About Image Lift and Dr. Richard Castellano: 
The Image Lift Experience is the creation of Richard Castellano, MD, a Double Board Certified Facial Plastic Surgeon with the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology in Head and Neck Surgery. Based in Tampa, Florida, Dr. Castellano has performed over 3,500 facelifts, mini-­‐lifts and eyelifts making him one of the most experienced facial plastic surgeons in the United States today. Through the Image Lift technique, Dr. Castellano has developed a specialized approach that allows each patient to undergo their own individual personal transformation, while maintaining their natural appearance and looking more youthful. He is well known for delivering world-­‐class care to his patients and he utilizes his extensive experience in office-­‐based facial plastic surgery to ensure the very best outcomes. For more information, visit www.ImageLift.com or call (888) 789‐4624.