November 07, 2009 - Bay City Interactive and Sign Idea Works Creative Group as AOR for all Tampa Bay PR Efforts

Tampa Based Creative Company to Drive Growth and Membership of Brand-New Local Social Networking Site

Tampa, FL –Bay City Interactive, the sister company to Detroit’s Motor City Interactive, one of the digital industry’s leading online marketing and advertising-focused agencies, retained Idea Works Creative Group as its agency of record to drive growth of its brand-new Tampa Bay area community networking site, TheBayConnection, through business and social event planning and media campaigns. TheBayConnection is an interactive Tampa Bay-specific online meeting place, made of discussion forums, member profiles, photo and video galleries, file storage, and a comprehensive events calendar.

Jeff Stanislow, owner of Bay City Interactive and TheBayConnection, said Idea Works Creative Group was a good fit because they “really understand the Tampa market and have the strong relationships it takes to make the right connections. Also, as experts in media and public relations, we know they have the insight to make smart choices for us.” He said that one of the top goals for TheBayConnection is to establish an ongoing series of seminars aimed to help Tampanians from CEOs wanting to crack the social media code to job seekers hoping to learn how to use social media to market themselves to top employers.

“We’re thrilled to be working with Bay City Interactive and TheBayConnection,” says Idea Works Creative Group’s creative director and chief executive officer, Julie Robbins. “We quickly recognized that this is an innovative company wanting to make great, positive contributions to the people in the Tampa Bay area and as experts and innovators in their field, Jeff Stanislow and Bay City Interactive are a perfect fit for us. We strive to work with businesses and individuals who have a good story to tell and who want to make a difference.”

Bay City Interactive is the sister company of Detroit, Michigan’s veteran agency Motor City Interactive, which was founded in 2001 and boosts client work for HoMedics, AAA Life, GM, Ford, Chrysler, and Cooper-Standard, to name a few. Their self professed hard-working, blue collar, get-it-done mentality has lead to success in Detroit and will operate under the same philosophy in Tampa. Bay City Interactive, like Motor City Interactive, will offer their clients comprehensive online marketing and advertising solutions, including email marketing and communications, search engine marketing and optimization, online media buying, web site design and development and social media development. For more information, visit

Media Inquiries and More Information: Please contact CEO and Creative Director Julie Robbins at (813) 448-7717, toll-free at (800) 724-IDEA (4332) or [email protected].

About Idea Works Creative Group:
Idea Works Creative Group is a full-service creative company dedicated to crafting fresh ideas and providing innovative approaches that help businesses, individuals, and the media, better connect with their audiences and gain new opportunities. Specializing in publicity, public and media relations, marketing communications, production and design, the Idea Works Creative team is made 100% of top-level industry professionals who operate out of Tampa, Florida, and New York City. Our unique collaboration of creative associates, bring their extensive career experience, personal media and industry relationships, passion and ingenuity to produce comprehensive solutions and real results for our clients and creative projects.

For more information, visit Idea Works Creative Group is headquartered at 2202 N. West Shore Boulevard, Suite 200, in Tampa, Florida.

Follow us on Twitter: @IdeaWorksJulie