December 13, 2010 - Data Reveals Plastic Surgery Spending is Rebounding with a Continuing Demand for Cosmetic Procedures as 2011 Approaches

Men and Women are Spending More and More to Eliminate Signs of Aging as the Economy Improves

Tampa, Fl – Each year, millions of Americans invest in cosmetic procedures to gain a renewed sense of confidence and feel their best. However, as the economy experienced a dramatic downturn in 2009, so did plastic surgery spending, which fell 20 percent across the country, according to the American Society for Aesthetic Plastic Surgery (ASAPS). Data provided by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), along with Tampa Bay Facial Plastic Surgeon, Richard Castellano, M.D., show more and more people are spending on nips and tucks. The AAFPRS states the number of non-invasive cosmetic procedures rose 47 percent in 2009 alone with further increases seen in 2010 and expected in 2011.

Plastic Surgery “In our own practice, we’ve seen a solid increase in all procedures from eyelifts to facelifts and, of course, fillers,” explains Dr. Richard Castellano of Image Lift in Tampa. Dr. Castellano’s practice specializes in performing cosmetic procedures on the neck and head. He alone has performed over 3,500 facelifts, mini-lifts and eyelifts making him literally one of the most experienced facial plastic surgeons in the United States today. 

“We’re thrilled to report our practice has seen growth from 13.5 to 20 percent on procedures from 2009 to 2010,” he adds.  “It makes perfect sense to think there is a correlation between happy people and an improving economy,” says Dr. Richard Castellano of Image Lift in Tampa. “The better people feel about themselves, the more likely they’ll have the confidence to go for their dream job or even treat themselves to a new wardrobe, which naturally gives the economy a boost. I believe plastic surgeons will continue to see increases in growth through twenty eleven, as well.”

On the national level, the latest data from the AAFPRS showed 77 percent of physicians agree patients are more educated about plastic surgery options. The AAFPRS states that “With more people wanting to look younger, feel better and take an active role in their health, patients are researching different physicians and treatments to find the best one suited to meet their personal needs.” The AAFPRS survey concluded that the overall rise in these procedures pointed to more patients trusting their face to facial plastic surgeons that are trained and focus solely on the face and neck. “Because of this,” according to the study, “patients are seeing better outcomes.”

No matter what a potential patient’s procedure of choice is, Dr. Castellano’s best advice is always to “Seek out a surgeon who is highly qualified, trained and experienced in performing that particular procedure to ensure the best possible outcome and a high level of satisfaction. It is also important that a doctor is down-to-earth and that a patient can feel like they can connect with them. Good communication between the doctor and patient is paramount in achieving a customized result.” 


Media Opportunities: Please contact Julie Robbins at (813) 448-7717 or [email protected].

About Image Lift and Dr. Richard Castellano: The Image Lift Experience is the creation of Richard Castellano, MD, a Double Board Certified Facial Plastic Surgeon with the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology in Head and Neck Surgery. Based in Tampa, Florida, Dr. Castellano has performed over 3,500 facelifts, mini-lifts and eyelifts making him one of the most experienced facial plastic surgeons in the United States today. Through the Image Lift technique, Dr. Castellano has developed a specialized approach that allows each patient to undergo their own individual personal transformation, while maintaining their natural appearance and looking more youthful. He is well known for delivering world-class care to his patients and he utilizes his extensive experience in office-based facial plastic surgery to ensure the very best outcomes. For more information, visit or call (888) 789-4624. Pictured: Richard Castellano M.D. of Image Lift

Image Lift