April 27, 2011 - Older Adults Gain Confidence and Overcome Many Realities of Ageism with Personal Transformations Through Facial Plastic Surgery

Local patients reveal real-life struggles and share the positive outcomes of personal transformations through cosmetic procedures

Tampa, Fl – Many experts consider ageism to be one of the most pervasive prejudices in human society today.  The International Longevity Center, USA, says that while ageism is often less acknowledged than racism or sexism, it can result in a wide variety of mistreatment ranging from stereotypical and degrading media images to physical and financial abuse to unequal treatment in the workforce.  With an average patient range in their 50’s to 80’s, Tampa’s Dr. Richard Castellano, of Image Lift, treats men and women who often admit to suffering from ageism.  He says they often seek his expertise to appear more youthful and gain the respect, they say, they desperately lack in society.

Image Lift “We live in an aesthetic world where beauty and youth hold an immense sense of power and weight, and our clients know this,” notes Dr. Castellano, “as they admit experiencing the harsh realities of ageism in their own lives every single day.  From being physically judged, skipped over in opportunities or treated differently based solely on their appearances,” he recalls,  “our older patients often admit to feeling threatened by the younger, fresher and more tech-savvy generations and they know that looking and even dressing younger will almost certainly give them a leg up in the world, personally and professionally.  Image Lift facelifts have allowed patients to regain power in their lives by looking younger, fresher and healthier by helping to restore inner peace and self-esteem.”

With over 72 million baby boomers in the United States, according to the Population Reference Bureau, it may not come as a surprise that facial plastic surgeons continue to see increasing numbers of men and women for facial enhancements, facelifts, eyelifts and lots and lots of fillers. The same is true in Dr. Castellano’s Image Lift practice.  “Older adults are living longer and, undoubtedly, holding themselves to a higher physical standard.  Our practice has absolutely seen increases in patient load and in spending over the past year.  This generation is doing whatever it takes to compete in life.”

Real-life Ageism Struggles and Positive Outcomes

As the sole caregiver of her ill husband for twelve years, 79 year-old Maralee Baker admits she spent those years “not wearing make up, gaining quite a bit of weight and just not taking care of myself. After my husband died in 2008, I showed myself care for the first time in all those years. In fact, I studied and earned three professional licenses, colored my hair, became more physically active and even had a male friend show some interest in me! I thought ‘wow! I’m not invisible anymore.’” But because Maralee recalled looking older, she says people spoke to her differently. “People often raised their voices as if I couldn’t hear them and even treated me as if I were disabled or slow, just because I looked older!” She booked an Image Lift facelift to revive an important sense of self-confidence, which she says has positively impacted every aspect of her life. “Although I was excited about the procedure beforehand, nothing could have prepared me for the incredible boost in confidence it has given me. I feel like a new person – a happier, healthier version of myself,” Maralee notes. I have all the confidence I need to talk to anyone or do anything.  Today, I’m even back in the dating scene and happy to say dating younger men too!”
Other clients have even reported experiencing career advancements following their facelift procedures.

“Getting a facelift was something I decided was critical for me, both personally and professionally,” recalls professional musician Chaz Martino. Before developing a second career in entertainment, Chaz spent over twenty years as a dangerously obese and often depressed full-time caregiver of his sick mother. During that time, he remembers feeling “completely overlooked in the world. Not only was I hundreds of pounds overweight, I looked older,” Chaz explains. “I felt I was less and less viable in the world and I realized I had a finite number of years left to get into entertainment. So, I pursued a weight loss surgery and over seven years, I lost two hundred pounds. I wanted to put my best face forward and to be perceived as someone who has life experience, but who can be relatable, so I opted to have a facelift. Best decision I’ve ever made! Along with the weight loss, it gave me the self-confidence and motivation to fight for my career, literally reigniting my professional passion. That newfound confidence and personal strength must have shown through because I came in second place in a state talent competition and have even recorded two CDs! When you’re feeling good about the way you look, it transfers into the way you actually behave and people take notice.”

Image Lift and Dr. Castellano have helped thousands of older Americans gain a new lease on life.  The Image Lift Experience was created specifically for those seeking a younger looking appearance without the hassle, risk, and cost associated with a more traditional surgical facelift. “Our goal in developing the Image Lift Experience was to provide a procedure that would allow our clients to look and feel younger and healthier while still looking completely natural,” says Dr. Castellano. “We want our patients to be a more confident, enhanced version of themselves.” As a result, the Image Lift experience has become one of the most sought-after cosmetic procedures in the country, attracting patients from across the United States and abroad to receive the often life-changing treatment.

With millions of active adults living longer, healthier lives and so many realizing all of the positive potential facial cosmetic procedures can bring to them personally, Dr. Castellano believes his patients will continue to gain renewed senses of confidence needed to fight stigmas long associated with aging.

Richard Castellano

Media Opportunities: Please contact Julie Robbins at (813) 448-7717 or [email protected].

About Image Lift and Dr. Richard Castellano: The Image Lift Experience is the creation of Richard Castellano, MD, a Double Board Certified Facial Plastic Surgeon with the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology in Head and Neck Surgery. Based in Tampa, Florida, Dr. Castellano has performed over 3,500 facelifts, mini-lifts and eyelifts making him one of the most experienced facial plastic surgeons in the United States today. Through the Image Lift technique, Dr. Castellano has developed a specialized approach that allows each patient to undergo their own individual personal transformation, while maintaining their natural appearance and looking more youthful. He is well known for delivering world-class care to his patients and he utilizes his extensive experience in office-based facial plastic surgery to ensure the very best outcomes. For more information, visit www.ImageLift.com or call (888) 789-4624. Pictured: Richard Castellano M.D. of Image Lift