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December 09, 2014 - Tampa-based IdeaWorks Creative Group named first public relations agency of record for Shaser Bioscience, Inc.
Tampa, FL (December 9, 2014) – Founded in 2009 by former Good Morning America and Fox News Channel producer, Julie Robbins Manley, IdeaWorks Creative Group
has established itself as a leading public relations agency working
with prominent national clients. IdeaWorks further illustrated that
reputation when Shaser Bioscience, Inc., recently named the Tampa-based
company as its first and only public relations agency of record. IdeaWorks has
developed and launched a comprehensive national public relations
campaign and public relations strategy for Remington’s i-LIGHT™ Pro PLUS
Quartz, a revolutionary at-home hair removal system using the same
technology as dermatologists. The i-LIGHT™ Pro PLUS Quartz is
FDA-cleared for the body as a handheld device for men and women. During
clinical testing, on average, participants saw a 66 percent reduction in
hair 12 months after just three treatments, which is similar to results
observed from professional hair removal devices. A global
technological leader in developing FDA-cleared, energy-based aesthetic
dermatology devices, Shaser Bioscience, Inc. partners with leading
global consumer brands to bring these technologies into consumers’
homes. Shaser’s proprietary technology and products are licensed to
leading personal care brand like Remington enabling an innovative new
class of self-use devices that effectively treat unwanted skin
conditions afflicting billions of people worldwide. Media requests: Please contact Jeff Louderback at 727-678-698 or [email protected]. About IdeaWorks Creative Group, LLC: ###IdeaWorks handling all national publicity for the Remington® i-LIGHT™ Pro PLUS Quartz
Based
in Boston, Shaser Bioscience, Inc. is part of Spectrum Brands, Inc.,
which is an American diversified company established in 2005 as the
successor company to Rayovac Corporation. Spectrum owns, manufactures
and markets Rayovac®, Black & Decker®, George Foreman®, and
Remington® products, as well as lawn and garden care products under the
Spectracide and Garden Safe brand names and insect repellents under the
Cutter and Repel brand names. Additionally, Spectrum owns multiple pet
care companies in the aquarium supply and companion animal trades, which
includes ownership of Tetra, Whisper, Marineland, Perfecto, Jungle,
Instant Ocean, Visi-Therm, and other product lines. Its companion animal
lines consist of Dingo, Lazy Pet, Wonderbox, and others.
After an extensive career as a producer for national networks, Manley (pictured left)
returned to her native Tampa, where she is also a graduate of The
University of Tampa, to establish IdeaWorks in 2009. The agency provides
a vast network of services including top-tier, national public
relations, copywriting and graphic design.
Some entertain ideas, we put them to work. IdeaWorks Creative Group
specializes in gaining national and key market local media exposure for
clients with great ideas and meaningful messages. IdeaWorks' specializes
in science, technology, healthcare, beauty and veterinary. The
IdeaWorks team builds critical credibility for subject-matter experts,
medium and large-sized companies and established not-for-profit
organizations. Headquartered in Tampa, Florida, with associates
throughout Florida, New York City and in Pennsylvania, the IdeaWorks
team is made 100% of top-level national media and journalism industry professionals. For more information, visit www.ideaworkscreate.com.
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