December 09, 2014 - Tampa-based IdeaWorks Creative Group named first public relations agency of record for Shaser Bioscience, Inc.

IdeaWorks handling all national publicity for the Remington® i-LIGHT™ Pro PLUS Quartz

Tampa, FL (December 9, 2014) – Founded in 2009 by former Good Morning America and Fox News Channel producer, Julie Robbins Manley, IdeaWorks Creative Group has established itself as a leading public relations agency working with prominent national clients. IdeaWorks further illustrated that reputation when Shaser Bioscience, Inc., recently named the Tampa-based company as its first and only public relations agency of record.

Based in Boston, Shaser Bioscience, Inc. is part of Spectrum Brands, Inc., which is an American diversified company established in 2005 as the successor company to Rayovac Corporation. Spectrum owns, manufactures and markets Rayovac®, Black & Decker®, George Foreman®, and Remington® products, as well as lawn and garden care products under the Spectracide and Garden Safe brand names and insect repellents under the Cutter and Repel brand names. Additionally, Spectrum owns multiple pet care companies in the aquarium supply and companion animal trades, which includes ownership of Tetra, Whisper, Marineland, Perfecto, Jungle, Instant Ocean, Visi-Therm, and other product lines. Its companion animal lines consist of Dingo, Lazy Pet, Wonderbox, and others.

IdeaWorks has developed and launched a comprehensive national public relations campaign and public relations strategy for Remington’s i-LIGHT™ Pro PLUS Quartz, a revolutionary at-home hair removal system using the same technology as dermatologists. The i-LIGHT™ Pro PLUS Quartz is FDA-cleared for the body as a handheld device for men and women. During clinical testing, on average, participants saw a 66 percent reduction in hair 12 months after just three treatments, which is similar to results observed from professional hair removal devices.

A global technological leader in developing FDA-cleared, energy-based aesthetic dermatology devices, Shaser Bioscience, Inc. partners with leading global consumer brands to bring these technologies into consumers’ homes. Shaser’s proprietary technology and products are licensed to leading personal care brand like Remington enabling an innovative new class of self-use devices that effectively treat unwanted skin conditions afflicting billions of people worldwide.

After an extensive career as a producer for national networks, Manley (pictured left) returned to her native Tampa, where she is also a graduate of The University of Tampa, to establish IdeaWorks in 2009. The agency provides a vast network of services including top-tier, national public relations, copywriting and graphic design.

Media requests: Please contact Jeff Louderback at 727-678-698 or [email protected].

About IdeaWorks Creative Group, LLC:
Some entertain ideas, we put them to work. IdeaWorks Creative Group specializes in gaining national and key market local media exposure for clients with great ideas and meaningful messages. IdeaWorks' specializes in science, technology, healthcare, beauty and veterinary.
The IdeaWorks team builds critical credibility for subject-matter experts, medium and large-sized companies and established not-for-profit organizations. Headquartered in Tampa, Florida, with associates throughout Florida, New York City and in Pennsylvania, the IdeaWorks team is made 100% of top-level national media and journalism industry professionals. For more information, visit