Our expert collaboration of creative associates, bring their extensive career experience, passion and ingenuity to produce comprehensive solutions and real results for our clients and every creative project.

Some people entertain ideas, we put them to work.

IdeaWorks Creative Group specializes in gaining national and key market local media exposure for clients with great ideas and meaningful messages. As expert newsmakers and journalists, we ensure newsworthy messages are always fresh, relevant and ready for primetime.

IdeaWorks understands the media, because we've served as members of top-tier media outlets.

Headquartered in Tampa, Florida, with associates in New York City, Vancouver, British Columbia, and Pennsylvania, the diverse IdeaWorks Creative team is made 100% of top-level industry professionals. Our creative associates have extensive experience as local, national and international television producers, marketing strategists, professional writers, a photographer, award-winning videographers and editors, graphic designers for marketing-print and web, publicists and public relations professionals, whose work has been seen and heard by millions of people all over the world. Our personal media and industry relationships translate into the coverage, connections and results our clients want.

We take the time to get to know our clients by listening and connecting on a human level. In doing so, we put great ideas to work.

Carefully considering our clients’ goals is our priority. Translating them into creative-driven results is what we do best. We draw on our industry experience, notable network of contacts and abilities to help our clients realize their full potential.


Julie Robbins Manley Julie Robbins Manley
Founder, Communications Director & Creative Strategist

Julie Robbins Manley's communications career began at the deep end, when she secured a position as a project intern in national network television. The project was CNN’s live coverage of the 2000 Presidential Election. Julie’s performance on the election team quickly led to her appointment as an associate and then Northeast Regional Producer at the historic CBS Broadcast Center in New York City. In 2003, ABC News/Disney and the Daytime Emmy award-winning program, Good Morning America recruited Julie to serve as a show producer. At just 26 years old, she led a team of high-profile broadcast news professionals through a daily fast-paced, deadline-driven editorial process; gaining recognition for producing highly-rated show segments.

After completing her contract with ABC News; Julie joined the elite primetime editorial team of Fox News Channel (FNC) cable network. At Fox she created feature, hard news and documentary segments seen by the audiences of FNC, their national affiliates and sister network, Sky News, in Europe. In her role as a primetime cable news producer with FNC, Julie covered an extensive mix of local, national and international news stories and events ranging from New Year’s Eve Specials in New York City’s Time Square, interviewing leading politicians including US President Barack Obama and overseas Prime Ministers to sports stars and controversial figures making the news. Julie’s professional television career has involved every facet of production including show building and story selection, guest and talent booking, in-the-field reporting, directing, program development, set and lighting design, graphics and animation creation, video editing, scripting, copy writing and program promotions. 

In tandem with network news production, Julie also worked as a publicist helping national newsmakers obtain valuable editorial coverage, providing them with expanded communication channels and enhancing their personal brands. In 2009, Julie focused her talents on founding her own boutique organization, IdeaWorks Creative Group. As the Senior Publicity and Creative Strategist, she and her team craft and execute thoughtful marketing and publicity campaigns for subject-matter experts, businesses and established not-for-profit organizations. As a result, IdeaWorks’ clients enjoy the positive market presence that can be delivered only by professionals with ‘big picture’ experience. It is through this work, that Julie discovered green technologies specific to the HVACR and heat pump marketplaces, leading to the launch of The Deutsche Nano LiquiTec Group our of Frankfurt, Germany. Julie R. Manley is a co-founder of The Deutsche Nano LiquiTec Group and co-developer of Nano LiquiTec® with GrapheneDynamics®, a green nanotechnology.

Julie is the co-founder and Chief Communications Officer the The Deutsche Nano LiquiTec Group, worldwide. The Deutsche Nano LiquiTec Group manufacturers Nano LiquiTec® with Graphene Dynamics®. Nano LiquiTec® is a scientific breakthrough. It is a synthetic catalyst nanotechnology engineered to solve a costly engineering problem called oil fouling. Oil fouling occurs naturally in all HVAC, refrigeration, and heat pump systems, no matter the size, age, or climate and causes detrimental loses in energy efficiency. Nano LiquiTec® creates colder vent air, saves energy (and cooling costs) at an average of 25 percent in HVAC and refrigeration and saves energy at an average of 47 percent in heat pumps. It reduces carbon emissions, acts as an eco-friendly lubricant, and reduces friction and wear for the life of each treated system.

She serves as the Director of Communications and International Business Development. She delivers communications strategies directly appealing to the The Deutsche Nano LiquiTec Group's global markets, while securing long-term relationships with customers, the media and partners. She is focused on driving corporate strategy and following the company's marketing roadmap. She is honored to have built The Deutsche Nano LiquiTec Group from 'square one' with over, nearly, a decade of field research and development. 

She studied Graphic Communications at Parsons, The New School, in New York City, completed her undergraduate work at The University of Tampa in Communications (Magna Cum Laude), has studied German at the Goethe-Institut, Frankfurt am Main, and is earning her Masters in Business Administration (MBA) at Rutgers University School of Business, Camden. Her creative and business education, along with her specialized professional experience, has enabled Julie to establish herself as a communications specialist with expertise in top world media markets. 

In her free time, Julie is a dedicated world explorer, German language and MBA student.

Professional Special Interests:

  • Creating and Pitching News Stories to Local, National and International Media
  • Business Development and Entrepreneurialism 
  • Photography
  • Building Long-Term Relationships 
  • Video Editing and Creative Projects

Personal Special Interests:

  • People
  • Learning about anything possible
  • World Travel (She has traveled throughout the world and was even married in the Middle East!)
  • Speaking and Learning Deutsch
  • Promoting & Supporting Pet Rescue & Adoption
  • Spending Quality Time with Friends & Family
  • Community Volunteering
  • Her cats Catsby, Rocco and Seamus and dogs Daisy, Brooklyn and Annie

 

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Kelly Farnan Kelly Farnan
Senior Publicist

Kelly began her professional career at WPHL-TV in Philadelphia.  There, she produced feature news stories, live shots and special reports.  She also worked as an assistant director and on-air talent for some of the station's special live broadcasts.  She had the pleasure of meeting former president, Jimmy Carter when she covered his visit to the city of brotherly love for The Presidents Summit for America's future.

From there, Kelly pursued her dream of working in Hollywood.  She worked as the lead producer for "E! News Live" on the E! Entertainment Television Network.  Kelly also developed, wrote and line produced top-rated E! News Specials.  She has shared the red carpet with celebrities like Tom Cruise, Brad Pitt and Jennifer Aniston.  She's also had the pleasure of sitting one-on-one with Michael Douglas, Sharon Stone, Katie Holmes, George Clooney and many more.  Kelly's unique approach to show producing was largely responsible for growing the highly-desirable adult 18-34 demo by a whopping 71% during the time she ran "E! News Live."

From Los Angeles, Kelly moved back east to Tampa, to produce compelling morning television news segments for WTSP-TV, the CBS affiliate in Tampa.   It was during her time in Tampa that Kelly developed a passion for marketing and public relations.  

Now, with 10+ years experience in the marketing and public relations field, Kelly prides herself in getting clients measurable results.  She works with clients to develop both internal and external communications strategies.  Kelly's national media placements for clients include:  Good Morning America, National Geographic Wild, The Washington Post, New York Daily News, Dog Fancy and many more.  Kelly also prides herself in local media exposure for clients including: Miami Herald, The Seattle Times, Tampa Tribune, The Philadelphia Inquirer, local television and more!  Kelly's claim to fame comes from successfully working for and managing large client accounts with a 100% retention rate!

Professional Special Interests:

  • Writing
  • Copy editing
  • Client relations
  • Developing client strategies
  • Media training
  • Media placement

 Personal Special Interests:

  • Running
  • Volunteering
  • Travel
  • Spending time with family and friends, including my 11 year old Boxer, "Philly"
  • Discovering fantastic new restaurants
  • Incorporating more vegetarian meals into our family diet
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Clay Manley Clay Manley
Business Manager

Clay Manley is IdeaWorks’ Business Manager. As Business Manager, Clay integrates his background in finance, business development and value recognition to guide the IdeaWorks creative team, into well-vetted, planned and executed opportunities focused on strategic growth and longevity.
Clay co-founded Rock Financial, Inc., in January of 2000.  What began as a one broker, one loan processor operation, quickly expanded into a licensed correspondent-lending institution with a tightly run staff of thirty under Clay’s direction within the first year of business. Clay attributes this fast-paced growth to the meticulous building of strong key alliances with realtors, builders and developers, as well as to the implementation of a tactical marketing plan for the procurement of qualified base of clients. Rock Financial remained competitive in the marketplace by aligning their professional portfolio with lenders offering only the best, most tailored loan programs for qualifying clients. The firm maintained this customer base for refinances of short-term loans, adjustable rate mortgages (ARMS) and referral business. For years, and in tandem with running his thriving mortgage company, Clay explored bond trading and stock market behaviors, developing an affinity for zeroing in on patterns and then developing algorithms leading to the identification of high value, untapped opportunities.

Clay shifted focus onto trading financial instruments, while working alongside pedigreed traders and analysts, including those frequently called upon by cable news networks, such as CNBC, for their expert bond market insight. While there, Clay authored an algorithm, which has proven to be highly useful in identifying market opportunities before they were revealed to the masses.  This algorithm became the essential tool he continues to utilize across all platforms.

Today, Clay focuses on derivatives and stock options as a stock technician using proprietary trading software and methodology. His specialization is in early detection of catalysts that cause spikes in a company's stock value. This gives precision to his algorithm in predicting the relative timing and absolute direction of a stock's price.

Clay is married and lives in Tampa, Florida.

Professional Special Interests:

  • Business Development and Entrepreneurialism 
  • Technical Stock Analysis
  • Building Long-Term Relationships 
  • Video Editing and Creative Projects
  • Music

Personal Special Interests:

  • Philanthropy
  • Sports
  • Meditation
  • Animals and Dog Whispering

 

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Kelly Diedring Harris Kelly Diedring Harris
Senior Publicist, Public and Media Relations Specialist

Kelly Diedring Harris has nearly a decade of experience in the public relations and public education arenas. Pursuing her passion for wildlife, Kelly began her career as an environmental educator and public spokesperson for Busch Gardens' animal and wildlife ambassador programs. After completing her Masters Degree in Mass Communications/Public Relations, Kelly began practicing public relations full-time -- first representing clients whose focus was on environmental conservation and preservation, and then focusing on the pet industry representing clients whose goal is to better the lives of people and their pets. Kelly is also an experienced public speaker, host and spokesperson who appears regularly on television to discuss environmental and wildlife related issues and the importance of conserving this planet's natural resources. 

Kelly’s passion for building and maintaining relationships with media members at both the local and national level has allowed her to secure high-profile placement for clients across the country. This includes placement for The Early Show, The Washington Post, Chicago Tribune, Fox News, CNN Headline News, WFLA Tampa Bay, Fox News Tampa, St. Pete Times, Tampa Tribune and many more. Her career also highlights advocacy for animal and environmental conservation.  As a national spokesperson for SeaWorld/Busch Gardens and their Conservation Fund, she travelled the country doing TV media blitzes focusing on the importance of conservation.  Appearing with animals, she has educated TV audiences on many national shows such as CNN Headline News, The Morning Show, CMT, Fox and The Ellen DeGeneres Show.

A natural competitor and animal enthusiast, she was the winner of Animal Planet's reality show King of the Jungle.  Her next project was hosting a documentary filmed on location in Kenya's Masai Mara animal preserve.  Additional TV roles include NASA SCI Files: The Case of the Zany Animal Antics and the Emmy-nominated Adventure Camp which airs on Discovery Kids and BBC.  

Kelly's hosting and public speaking skills are her strengths.  She was honored to be an awards presenter at the annual Genesis Awards in Beverly Hills, CA--recognizing media members for outstanding accomplishments directly focusing on animal issues.  She was especially proud to be the keynote speaker at the University of Missouri School of Natural Resources graduation in May of 2005.  Currently, she is a monthly-featured guest, appearing with animals as "Queen of the Jungle" on Channel 8's Daytime/Tampa Bay and also appears regularly on The Home Shopping Network (HSN).  

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Zuriel Andrusyshyn Zuriel Andrusyshyn
Web Designer, Developer & Digital Media Specialist

Originally from Ontario, Canada, Zuriel has called Florida home since 1985. Before launching his professional career in digital media and design, Zuriel excelled in sports, especially soccer. He received Junior Olympic gold, silver and bronze medals while playing with the United States’ All-American Soccer Team for three years, in which he was named “Most Valuable Player” in 1995. Additionally, Zuriel holds a Black Belt in Tae Kwon Do and has completed senior level survival training. In other words, there’s no project he can’t handle.

Zuriel earned a bachelor degree in Fine Arts from the University of South Florida and has put it to good use. Today, he regularly acts as the lead designer responsible for creating custom layouts, graphics and digital content for small business clients and even Fortune 500™ companies.

His professional specialties include conceptualizing and constructing Flash animation and scripting, visual effects, programming, collateral for print and web, designing and maintaining custom e-mail blast campaigns (capable of handling 6,000 + e-mails per week) with lead generation, large-scale tradeshow display graphics for national events, and designing, developing and overhauling websites.

Zuriel’s resume includes work completed for clients such as Quadrant Software, IntelliChief.com, John Deere, GTE, US ARMY, LMRSports.com, Inadon Corporation, Nikon™ and Nikoneyes.com, Gastar.com, Maxxair.com, World Telehealth and Millennia Technologies, to name a few.

Personal Interests:

  • Playing Classical Guitar
  • Flying Helicopters
  • Going to the Beach
  • Composing Electronic Music

Professional Interests:

  • iPhone Programming
  • Interface Design
  • Anything Computer Related
  • Sharing and Collaborating Ideas
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Lauren LeDonne Lauren LeDonne
Junior Publicist, Client Relations Associate

Energetic, loyal, and driven are just a few of the words used to describe Lauren Boudreau. A real “people person,” Lauren uses her strengths to make connections and achieve success. She almost never lets “no” be the final answer, which really come in handy when getting clients media interviews and positive exposure. Her personal qualities and love of exposure drove Lauren straight to her love of public relations and marketing. Having grown up in northern Virginia, Lauren was used to the hustle and bustle of everyday life living near Washington D.C. and was ready to expand her horizons by moving south to pursue her dreams in the arts and to utilize her strong communications skills. She selected the Tampa Bay area and believes it is the ideal location to pursue all the great PR opportunities the great state of Florida has to offer...the sky is the limit!

Lauren is a graduate of East Carolina University where, in 2010, she earned her B.F.A. in Theatre Arts with a minor in Communication Studies. Her communication skills are some of her strongest assets and although her major was in Theatre arts, her love for public relations and marketing has also been of great interest. Lauren first interned in marketing and public relations to gain critical industry knowledge and has since "moved up the ladder" to becoming a junior publicist for Idea Works Creative Group. Lauren uses her creative, enthusiastic nature to keep her finger on the pulse of the marketing and public relations world. Her love of people, creativity, the arts and performing, writing, and problem solving allows Lauren to thrive in PR and marketing for small and medium sized businesses and for talented individuals who want to share their stories through strategic campaigns.

Lauren is very eager to continue growing and working with the amazing team of Idea Works Creative group.

Professional Special Interests:

  • Networking and building long lasting client relationships
  • Social media
  • Creating local and national news

Personal Interests:

  • Theatre and dance
  • Exercising
  • Spending quality time with family and friends
  • Reality T.V.
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Bill Dussinger Bill Dussinger
Graphic Designer

Having spent the last 12 years in the entertainment/hospitality industry (Hershey Entertainment & Resorts) and 10 years in the newspaper publication industry (Lancaster Newspapers, Inc.), Bill has touched on just about every aspect of design from a simple graphic or map to a completely themed amusement park ride and everything in between. He specializes in imaginative, creative graphic design solutions. From concept to completion, he creatively designs and manages all aspects of the creative and production process. With such a broad range of skill sets, he welcomes any new design challenge that may present itself. Some past clients Bill has worked with include but are not limited to: Oakland Raiders, Jason Kidd, NBA Superstar, Discovery Channel, US News and World Report. Bill is a huge Disney enthusiast as well as a Penn State football fan.  He was a feature writer for MacArtist Magazine and has appeared in HOW Magazine and Graphic Design USA.

Personal Interests:

  • My Grandchildren
  • Penn State Football, Philadelphia Eagles, Philadelphia Phillies
  • Reality TV, Big Brother, Survivor, Amazing Race
  • Pop Culture, TV, Movies, Music, Disney/Pixar

Professional Interests:

  • Hearing others in the business speak
  • Logo Design
  • Creativity, Keeping Creative
  • Cartooning, Humorous Illustration
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Andrew Lee Andrew Lee
Video Producer, Motionographer, Creative Thinker

A strong foundation in graphic design and communication from the University of South Florida gave Andrew a unique perspective when he began crafting videos in 2004. As technology continued to change at a lightning fast pace, Andrew noticed the fusion of design trends across a variety of mediums — print design was looking more like web design, web elements were showing up in TV commercials, and traditional static media, such as billboards, were becoming interactive. As internet speed increased, and social media took the world by storm, Andrew knew that the future of advertising would truly be a personalized and interactive multimedia experience. With this in mind, he began to immerse himself in every design medium and communication outlet imaginable.

In 2004, Andrew cut his teeth in the production world on the filming, editing, and production of hundreds of local TV commercials for various clients and studios. In 2006, he passionately pursued an idea to produce a feature-length documentary film he titled, Easy Street. Armed with a small HD camera, and with literally no budget, Andrew spent one year documenting the lives of five homeless people as they struggled through life on the streets. Easy Street received unexpected national acclaim, and was picked up by Netflix soon thereafter.

In 2007 Andrew formed Roundhouse Creative, and focused his efforts on offering motion graphics and animation services — a niche he noticed was lacking in the Tampa Bay Area. Roundhouse was soon commissioned by Bright House Networks to help produce The Connext Project: The Bay Area’s first live event showcasing the latest cutting edge motion graphics, music, and animation from around the world. From the success of the Connext Project, Andrew became a sought after producer for innovative videos and multimedia messaging. Today, Andrew and the Roundhouse team hold multiple awards and honors in the industry, with the most recent four Telly Awards won in 2011.

Andrew now manages Roundhouse Creative Studio with fellow designer and wife, Brooke Webster. Together they oversee a talented team of writers, producers, cinematographers, editors, animators, and other production specialists. Their latest venture has been the strategic partnership with Idea Works Creative Group, where they now combine specialties to provide clients with a truly comprehensive creative approach. 

Professional Special Interests:

  • Directing and producing videos across a wide range of media
  • Combining design, animation, and traditional storytelling to create truly unique multimedia experiences
  • Typography in video
  • Animating brands
  • Video and social media
  • Client relationships
  • Current president of the MLK Business District

 Personal Interests:

  • Organic gardening
  • Surfing Florida’s hurricanes
  • Paddleboarding Florida’s intracoastals
  • Roadtrips with wife and chihuahua in a 1974 fiberglass RV
  • Experiencing new cultures
  • Contemporary art
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Evan LoBalbo Evan LoBalbo
Graphic Designer

Always an artist, Evan LoBalbo’s natural artistic ability and passion for creating was recognized very early in his educational career, as he received several high awards and recognitions as a young student in Florida’s Hillsborough County Schools. Since earning the Florida State Certification in Commercial Art at the Commercial Art Academy of Tampa Bay Technical Center, Evan has spent the last decade working professionally as a graphic and creative artist, and loving every minute of it.

His professional design career began in a corporate environment, where he worked one-on-one with individuals and businesses to develop ideas, products and solutions to satisfy all sorts of production needs. He has extensive experience with crafting and carefully customizing logos and graphics for new and existing businesses, large corporations, as well as individuals who want to market themselves as effectively as possible.

Most recently, Evan’s standout design abilities granted him a position creating apparel designs for the Harley-Davidson© Division of VF Imagewear, Inc, in Tampa, Florida. Many of his Harley Davidson© brand designs ranked number one in United States sales, earning $100,000+ at their market releases. He’ll tell you his tenure with Harley Davidson© taught him the importance and value of completing thorough research and development as it relates to studying consumer buying and style trends. These years of top-level design and development experience allow Evan to consistently design market-ready and relevant graphics, all while maintaining cost effectiveness.

Evan is the consummate professional who values being an active part of every project he takes on. From the initial brainstorm with a client to the moment the polished end product is delivered, he works very well under tight deadlines and admits to being a perfectionist when it comes to his work.

Professional Special Interests:

  • Networking and Building Business Relationships with Positive Individuals and Groups
  • Brainstorming and Problem Solving to Produce an Polished End Product
  • Working In and Studying Different Business Genres in Order to Become An Even More Seasoned Professional

Personal Special Interests:

  • Exercising, Especially Biking
  • Drawing and Sketching
  • Surrealist Art (His Favorite Is the Work of Salvador Dali)
  • Family and Friends
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Jessica Rivelli Jessica Rivelli
Social Media Marketing Specialist

As social media marketing specialist for Idea Works, Jessica works hand-in-hand with businesses of all sizes to maximize their online presences and brand awareness through the creation of valuable and compelling content, business building campaigns and conversations on Facebook and Twitter. Jessica’s expertise is in defining the wants, needs and commonalities of a company’s target market and translating that information into valuable social media efforts that create buzz, build long-term relationships, increase sales and exposure, while providing clients with a better understanding of their customers.

She is a former television news producer with more than ten years of experience in the 13th largest media market in the United States, which is Tampa, Florida. In 2008, Jessica founded Working Women of Tampa Bay, an organization that uses Facebook & Twitter to connect female professionals and to help them build long-lasting business relationships on and off-line. With literally thousands of active Facebook fans of her own, her networking group the fastest growing all-female networking group in her area. Jessica contributes her group’s great success to a combination of solid social media tactics, an outstanding following and ongoing transparency in marketing. Jessica adds her extensive social and broadcast media experience, along with her proven track record of success into every social media campaign she executes.

Personal Interests:

  • Arts & Entertainment
  • Protecting the Environment
  • Networking & Meeting Professionals in the Community
  • Traveling
  • Reading & Writing

Professional Interests:

  • Social Media
  • Creating News Stories
  • Creative Writing & Story Telling
  • Branding
  • Event Planning & Promotion
  • Grassroots Marketing
  • Developing E-mail Marketing Campaigns
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